Everyone wants to know what it takes to be found on at the top pages of Google search results. There are four components that will take you to the top of Google results via Organic SEO (Search Engine Optimization). First you have to have a site built on the right technology. We have found, and Google agrees, that a combination of WordPress and the right scripts will provide the perfect foundation for the next two aspects. Second your site must be engaging and easy to use so that not only can the users find you, but that they enjoy spending time on your site and want to come back. Third you must create content that is good, and effective for the RIGHT topic.
And finally you have to have links to your site. The important point to keep in mind is to do it right. If you start taking short cuts and use cheap options such a link farms where you pay to be linked to, you will eventually get burned by Google. It may work for a short time but it is not a sustainable option. And being banded or knocked down to page 72 of the search results is not worth it.
So then the question becomes how do you develop a strategy to create great content and links? Our friends Joost and Olivier have a great video to walk you through the power, and growing necessity of social media for SEO.